LOBA – A FEATURE STORY

We often observe patterns of enthusiasm in people, the way they respond to our raw ideas, whether or not they support our creativity and most importantly how passionate they are about their own creativity.

I was waiting in school with Yemi exchanging silly banters whilst waiting for the Twins and Loba to show up. We had agreed to meet in school prior to the release of the first PEOPLE PROJECT. I had prepared the photo shoot idea in my mind and on my journal, sketched out the plan. Loba was the first person I told about this idea many months back before it even became a reality.

His greatest quality is the ability to wait and listen; even if an idea is still raw and unfinished, he listens to your plan and help you build the next step.
You see, Loba and I go way back so if I am going to write his feature story, I might pop in a few times because I need you to understand what is at stake and why I strongly believe he deserves some accolades for what he is good at.
Tobiloba Oluwarotimi is a visual storyteller with dark skin and kinky hair who exhibits artistic ardor. He grew up in Osun state but travelling became a part of his childhood.

One of his instagram page is a story of how a model bailed on him last minute for a photo shoot and he decided to shoot his sister instead. The images speak for themselves but I believe it was this moment he realised the magic he could create. And he has been doing this ever since.

SHOT BY LOBA VIA INSTAGRAM @_theloba
I admire people who are willing to tell untold stories. I think there have been misconceptions in the past about so many tribes, culture and people especially Nigerians. There are still some misconceptions sadly but the good news is that there is a new wave of people creating original stories with a fresh perspective.

Once Loba and I were having one of our wistful conversations about creativity and its masters; Loni was seated across me in his calm countenance listening to us both.It was there I found out about Annie Leibovitz and then he mentioned the photographer who shoots The President’s images.

“Since I found about about Bayo Omoboriowo, I could not help but envy his progress. His story is so inspiring and the fact that he is on the spotlight so early in his career and he is still creating more is amazing. Now that’s focus! i love that.”

Loba knows things and he learns everyday, and once he finds out you are on the same creative pace with him, he will keep telling you the story of what or who he has discovered again.

These are the people I tend to work with. Whether they are younger or older than me, I respect them because it takes courage to debunk stereotypes, and to tell truthful stories of our people to the outside world.
Stories are told using different methods but Loba uses his camera.

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